**Try utilizing [exact match] techniques as well as broad/general. And use these keys to suggest others, compare 'search volume vs competition' and 'price vs. positioning' with the adwords keyword tool, you WILL find many niche keys.
Some General PPC Tips for you.
1. Don't add 50+ keywords/phrases, instead = Use your keyword tools, if you're doing adwords, USE their tool to find all your keys. Now go over them and ONLY keep the top 8-10 best (those that look like real buyers would click, forget the rest for now). Tight keywords grouped together, meaning all the keys that start with 'g2' should be under eachother together. Using 3-5 word combos with long tails will work best for the cheapest cost per click.
2. Do NOT put 'free' anywhere in your ad or in your keywords, you will not target real buyers, and those just lurking for free info will click your ad a lot, wasting your clicks.
3. Put The Price - If someone sees a price, only those interested in potentially spending are going to click it, the rest won't-saving your ad spend.
4. Utilize the content network with 2 campaigns, no search network. "Even though my CTR is .23, I have spent less than $14 on clicks that are .08 to .11 cents, and made 3 sales so far with content network only".
5. Split test EVERY campaign, if you are targeting different countries, split test each country. You should always have at least 2 ads fighting eachother, and always tweak them, always - at least until you find what converts best. Once you do that, start another campaign and duplicate profitable efforts - potentially start other ppc avenues. "The general sequence is to test/tweak/eliminate/duplicate, this formula is what I follow and once I'm duplicating my main campaign is automated and I focus on my new ones".
6. If you cannot track campaigns, I recommend making seperate landing pages, on those pages use ClickBanks TID feature and link to TIDs from the links. Now point seperate similar keyword targeted ads at seperate pages. This will effectively show you which ads and even which keywords are converting, then duplicate profitable campaigns, eliminate the rest.
7. General: Site targeting really does work. Once you centralize your effective campaigns and notice best buyer times and zones, start using adwords timing option and pump your ads at hot times in hotspots geographicaly, you will notice a rise in sales. You can use ClickBank analytics to find out which campaigns converted, what times ppl are buying at, which country/city, etc. Log into CB - Click Reporting, now click Analytics. Use the reporting feature on the right to analyze your hops.
8. Be creative, always think like a customer that is potentially ready to buy. Sometimes the oddest phrases that have no data in adwords tools convert like crazy, sometimes the most competitive words are still worth chasing. Testing campaigns can get tedious however it does payoff to really prepare well for 2 hours and post your ads in 5 minutes, than to post a bunch of template ads above and spend the next two days changing them.
Popular PPC Programs:
www.google.com
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A few facts about this product:
1. Every single year millions of people apply for their license for cars and motorcycles, and this number is growing.
2. There is no gender or demographic/region that is left out with this product, market is fully open with a focus on 16-34, and seniors.
3. There is nothing like this on the market, some handbooks and guides but nothing interactive.
4. This is a real product in the retail market, which is minimizing it's offline runs and focusing on creating worldwide distribution through superaffiliates.
5. This same curriculum is taught in over 80 countries, there may be plans to have it dubbed in 12-14 languages soon, virtually no competition for the product or for affiliates yet.
6. REAL NAMES are behind this product, produced/sponsored/backed by Karmazyn Digital, Honda, MSI, NC Media, Cycle World and others, this is not just another affiliate pushing a book or hype.
7. Product lifecycle expected at 3-5 years, we're just starting on year one/level one.
8. Those that have some experience with ppc/bum/articles/directories etc. should be able to monetize this well, those that own sites with random non US traffic should still be able to monetize this.
9. You can get your own.com and promote this OFFLINE in many ways as well.
Thank you all and best of luck to you!! Make it a money maker day!
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